As the market society defined itself, literature moved into 
the role of consumer commodity. The public became patron. 
Art reversed its role from guide for perception into convenient 
amenity or package. But the producer or artist was compelled, 
as never before, to study the effect of his art. This in turn 
revealed to human attention new dimensions of the function of 
art. As manipulators of the mass market tyrannized over the 
artist, the artist in isolation achieved new clairvoyance 
concerning the crucial role of design and of art as a means to 
human order and fulfillment. Art has become as total in its 
mandate for human order as the mass markets that created 
the plateau from which all can now share the awareness of new 
scope and potential for everyday beauty and order in all 
aspects of life at once. Retrospectively, it may well prove 
necessary to concede to the period of mass marketing the 
creation of the means of a world order in beauty as much as in